Etop Analysis of Nestle Strategic Management - 8752 Words

project on consumer prefernce b/w nestle and cadbury ACKNOWLEDGEMENT I too would like to do it as I really wish to express my gratitude toward all those who have been helpful to me directly or indirectly during the development of this project. I would like to thank my faculty Ms. Neha Gautam who was always there to help and guide me when I needed help. I am thankful to ma’am for her encouraging and valuable support. Working under her was an extremely knowledgeable and enriching experience for me. I am very thankful to her for all the value addition and enhancement done to me. Above all I shall thank my friends who constantly encouraged and blessed me so as to enable me to do this work successfully. Megha†¦show more content†¦|INFLUENCING FACTORS DURING PURCHASE OF NESTLE CHOCOLATES |42 | |13 |FACTORS GIVING MOST SATISFACTION TO CONSUMERS |43 | |14 |FACTORS GIVING MOST SATISFACTION TO CONSUMERS IN CADBURY CHOCOLATE |44 | |15 |FACTORS GIVING MOST SATISFACTION TO CONSUMERS IN NESTLE CHOCOLATE |45 | LIST OF GRAPHS |CHART NUMBER |TITLE |PAGE NUMBER | |1 |LIKING FOR THE CHOCOLATES |36 | |2 |DIFFERENT AGE GROUPS |37 | |3 |PREFERENCE ACCORDING TO AGE GROUPS |38 | |4 |BRAND PREFERENCE |39 | |5 |PURCHASE OF CADBURY CHOCOLATES |40 | |6 |PURCHASE OF NESTLE CHOCOLATES |41 | |7 |OVERALL PURCHASE OF